Get to grips with AI with this free training

Digital Pathfinders is offering a series of free workshops for organisations who are wanting to learn more about, or improve their skills with AI. This training, which is taking place online and in person in the North East, will support businesses in identifying how AI services can improve their organisation. 

The following workshops are free, funded by the North East Combined Authority, and are exclusively for SMEs, charities and social enterprises who operate from, or trade within County Durham, Gateshead, Newcastle, North Tyneside, Northumberland, South Tyneside, or Sunderland.

This workshop is a broad introduction to AI in business, and will look at a wide range of tasks and services that AI can do for you, or support you with. This will include building websites, digital assistants, presentations and branding and creating mockups. You don’t need to have any experience in AI, and these tools are intended to help you hit the ground running.

Attendees will learn about how to use different AI tools, such as Replit, Google Stitch, Claude Design, Cursor, Crew AI, ChatGPT and NotebookLM, and how these tools can support the work that they are doing. The workshop is suitable for anyone who is considering how to implement AI in their business; and you don’t need to know how to code.

This event will centre around how to ensure that your business appears in results from search engines, like Google. As the way that search results are now generated and viewed by users has changed, with a significant proportion of results now being AI generated, this workshop will help those struggling to navigate SEO to prepare their website effectively, so that businesses can adapt. 

Attendees will learn about Web Standards, SEO and Agentic Search, as well as accessibility for users. This workshop is suitable for anyone who runs or manages a website, and wants to improve their ranking in search results. You don’t need to know how to code, or know anything about AI.

This event focuses on the ways in which AI can both benefit, and negatively impact your business. Providing a balanced view of this new technology, this workshop will support organisations in finding safe and sustainable ways that AI can be used and implemented, whilst ensuring that personally identifiable data and intellectual property is suitably protected. 

Attendees will learn about the ways in which AI can help their business, the financial side of implementing AI, and the circumstances in which AI should not be used. This workshop is suitable for small businesses and charities, and there is no requirement to know anything about AI before attending.