The words on your site are just as important as the design, functionality and accessibility. When customers read your website or blog content, it has to keep their attention and get them excited about your company.
Good copy could be the difference between a customer picking up the phone and moving to your competitors site. Your web content also has an affect on your rankings with search engines, which is why the content we create is always written with search engine optimisation (SEO) in mind.
It's important for the content on your site to reflect your brand. That means you have to take the time to ensure that you use the right tone, style and format that will sell your business. It's about being professional and credible, but also appearing friendly and genuine - because people buy people first.
When you're writing online content, it's important to remember that the people visiting your site won't be looking for essays. The information on your site needs to be concise, clear and skimmable, and encourage a customer to pick up the phone and give you a call. We write the online content and product descriptions with your intended audience in mind.
Writing for a blog requires a different set of skills than writing for your website.
It's really important that you know what you want the angle of your post to be, and how it's going to benefit your intended audience. Without a fresh perspective, your blog is going to be lost in the sea of the other content that's out there. Your posts need to get people talking, and as a result visiting your website.
From the headline, to the final line or call to action, you need to hold the attention of your audience. It has to be concise, easy to understand and worth reading - that's what will encourage someone to come back next time. If you need content for your blog, we can help. We take the time to research your business, the topic in question and learn what you want from your post.
If you need copy for your new website, some content for your blog or you just think your writing could use a bit of a lift, Transcendit's in-house copywriter and blogger Rebecca would be happy to help.
To talk about our copywriting service, call us on 0191 482 0444